Collier Sutter

MARTHA STEWART



  • As Senior Copywriter, Culinary & Home at Marquee Brands, I acted as the brand voice expert for Martha Stewart, leading brand messaging across all touchpoints, from website content to social copy and video scripts. I led copy for the Martha Stewart brand, using Martha’s pop culture and food authority to shape relevant, scalable 360 marketing campaigns and collaborations with Meta, Uber Eats, Crumbl, and Maman. My work spanned elevated email campaigns, social assets, and digital marketing across channels, including web banners and branded assets for Amazon, driving seasonal launches.





Building on Uber Eats’ Super Bowl campaign featuring Martha Stewart, I helped translate a cultural moment into a 360 commerce-driven campaign for the Martha Stewart brand, including strategic copy across email, Amazon page banners, and social for Martha’s “Super Salad” essentials. The work connected cultural relevance to everyday cooking and purchasing behavior. Select example of social copy above.

SCRIPT WRITING


Ghostwrote scripted content for Martha Stewart across social and brand platforms, including her interview in support of the launch of Martha Stewart’s Gardening Handbook on Loose Threads, hosted by Meecham Whitson Meriweather, I developed in collaboration with the Meta team. Preview below.


BRAND BOOK

Led copy refresh of the Martha Stewart brand book, reshaping the story arc and refining copy throughout to improve a cohesive tool Marquee uses to pitch retailers and partners. The deck, which I developed with Marquee Brand's Art Director, connects Martha Stewart’s personal authority with the Martha Stewart brand, introducing product categories, brand voice, and market presence through a consistent narrative. Selected pages coming soon.


EMAIL NEWSLETTERS

AMAZON STOREFRONT


Copy for homepage and product-page banners for Martha Stewart’s Amazon storefront, select examples included below. Also led copy ideation and execution for Amazon storefront homepage and product-page banners, working closely in partnership with our art director to shape content hierarchy, headlines, and retail customer experience.